Post by account_disabled on Jan 15, 2024 23:00:55 GMT -5
Expert insights from Karley Ice-Kalinay WebFX’s Director of Social & Media Advertising Operations “Activating first-party data will be more important than ever in 2024. Businesses will win when they leverage owned data in ad formats across digital experiences and segment audiences to reach people at the right time, in the right place, and with the right message.” 2. Artificial intelligence Another of the biggest 2024 trends for adtech — unsurprisingly — is artificial intelligence (AI). AI has been making enormous waves in many different areas of the business and marketing world, including digital advertising. Specifically, many businesses and agencies will likely invest in AI advertising models specific to their industries or companies.
These models will be used to create advertising content, as well as to refine ad targeting and Job Function Email List distribute ads to the right channels and users. It’s debatable whether this trend is good or bad. For some businesses, it could reap notable rewards. But AI is still largely uncharted territory, so it could also potentially spell disaster for businesses who dive into it too deeply and recklessly. For that reason, it may be a good idea to partner with a professional agency for AI solutions.
3. Increase in video ads As time passes, video advertising has only grown more popular and effective. It’s always been a great way to engage your audience, but that’s even more true today, with faster Internet speeds and the increased impact of channels like social media and YouTube. In recent years, video ad spend has consistently gone up over time. This trend is fully expected to continue in 2024, with video ads becoming more prominent than ever. it as more effective than text- or image-based ads.
These models will be used to create advertising content, as well as to refine ad targeting and Job Function Email List distribute ads to the right channels and users. It’s debatable whether this trend is good or bad. For some businesses, it could reap notable rewards. But AI is still largely uncharted territory, so it could also potentially spell disaster for businesses who dive into it too deeply and recklessly. For that reason, it may be a good idea to partner with a professional agency for AI solutions.
3. Increase in video ads As time passes, video advertising has only grown more popular and effective. It’s always been a great way to engage your audience, but that’s even more true today, with faster Internet speeds and the increased impact of channels like social media and YouTube. In recent years, video ad spend has consistently gone up over time. This trend is fully expected to continue in 2024, with video ads becoming more prominent than ever. it as more effective than text- or image-based ads.