Post by account_disabled on Jan 9, 2024 0:42:21 GMT -5
Own or on the client's side. Payment method (Card / PayPal). Determine the goals of the advertising campaign (leads, sales, subscribers, engagement, reach...). How will you track results? Connecting web analytics systems to the site (eg Google Analytics , Binotel ). Analyze competitors (Ad Library, SimilarWeb ). Form a portrait of the Target Audience. Go to Ads Manager and click the green "Create" button.
Let's go! Choose a promotion goal and then a sub-goal at the ad group level: – If the goal is to get sales, leads: If you have a website: Leads / Sales - Conversions. If an online store: Sales — Sales through the catalog, Conversions. If there is no Phone Number Data site: Interaction Leads — Messenger, Instagram, Instant Forms. – If the goal of getting followers for the page is: Facebook - Engagement / Facebook Page. Instagram — Traffic Site in the ad, indicate a link to your Instagram page). Instagram - through the "Promote" button, the goal "More visits to the profile". At the group level: select a display
period (optional). Choose a budget (if you don't know which budget to choose, I recommend starting with $5/day (for Ukraine) per ad group). Set up the audience:
– Cold audience: • Specify the socio-demographic parameters of your target audience (geography, age, gender). Choose detailed targeting, preferably 1-3 interests that directly or indirectly indicate your target. (For example, the subject of Furniture to order: Interest: Home improvement or Interior design). – Warm audience (audience that has already interacted with your business). Field "Special audience" (suitable for promotional offers, collecting subscribers, repeat sales, etc.). Create a site audience or download a database (phone numbers / Email) of customers for repeated communication.with your Instagram or Facebook. (If there is no website or customer base). Select "Placements" (places for advertising).
Let's go! Choose a promotion goal and then a sub-goal at the ad group level: – If the goal is to get sales, leads: If you have a website: Leads / Sales - Conversions. If an online store: Sales — Sales through the catalog, Conversions. If there is no Phone Number Data site: Interaction Leads — Messenger, Instagram, Instant Forms. – If the goal of getting followers for the page is: Facebook - Engagement / Facebook Page. Instagram — Traffic Site in the ad, indicate a link to your Instagram page). Instagram - through the "Promote" button, the goal "More visits to the profile". At the group level: select a display
period (optional). Choose a budget (if you don't know which budget to choose, I recommend starting with $5/day (for Ukraine) per ad group). Set up the audience:
– Cold audience: • Specify the socio-demographic parameters of your target audience (geography, age, gender). Choose detailed targeting, preferably 1-3 interests that directly or indirectly indicate your target. (For example, the subject of Furniture to order: Interest: Home improvement or Interior design). – Warm audience (audience that has already interacted with your business). Field "Special audience" (suitable for promotional offers, collecting subscribers, repeat sales, etc.). Create a site audience or download a database (phone numbers / Email) of customers for repeated communication.with your Instagram or Facebook. (If there is no website or customer base). Select "Placements" (places for advertising).