Post by account_disabled on Dec 26, 2023 23:26:13 GMT -5
Advertising that places products with laxative qualities in the spotlight often plays with confusion and does not dare to speak openly about what it is trying to sell (which, although perhaps something eschatological , is also perfectly natural). However, the Energy BBDO agency has decided to take a totally different and much more honest approach in a campaign for the Phillips' laxative and probiotic brand that has, not in vain, the motto "You Deserve a Good Poop" (something like like "You deserve a good poop"). The campaign, made up of short ads of 15 and 6 seconds in length, has been launched on the internet for now ,
Although Phillips' says it already has the approval of the CBS television network, so there will not be any problem a priori to broadcast the campaign there (quite controversial due to the use of the word "poop"). The 15-second Phone Number List ad for Phillips' new campaign shows a woman smiling beatifically as she reclines on the couch . "All is well in Sarah's world," a voiceover says. "Thanks to Phillips' naturally derived magnesium laxatives, she has been able to enjoy a smooth bowel movement in less than 30 minutes," she adds.
If you do not see the embedded video correctly, click here "Your Deserve a Good Poop" prides itself on giving laxative advertising a new sense of honesty, says Teresa González-Ruiz, VP-marketing for Nutritional and Digestive Health at Bayer, Phillips' parent company. "We are particularly excited by the way in which the campaign subverts taboos about poop and constipation by making the viewer a participant in situations with which they can feel identified in order to break down the shame when addressing this topic," adds González. -Ruiz. "The campaign is an unexpected reminder of how good poop can be ," say Josh Gross and Pedro Pérez, co-creative directors of Energy BBDO.
Although Phillips' says it already has the approval of the CBS television network, so there will not be any problem a priori to broadcast the campaign there (quite controversial due to the use of the word "poop"). The 15-second Phone Number List ad for Phillips' new campaign shows a woman smiling beatifically as she reclines on the couch . "All is well in Sarah's world," a voiceover says. "Thanks to Phillips' naturally derived magnesium laxatives, she has been able to enjoy a smooth bowel movement in less than 30 minutes," she adds.
If you do not see the embedded video correctly, click here "Your Deserve a Good Poop" prides itself on giving laxative advertising a new sense of honesty, says Teresa González-Ruiz, VP-marketing for Nutritional and Digestive Health at Bayer, Phillips' parent company. "We are particularly excited by the way in which the campaign subverts taboos about poop and constipation by making the viewer a participant in situations with which they can feel identified in order to break down the shame when addressing this topic," adds González. -Ruiz. "The campaign is an unexpected reminder of how good poop can be ," say Josh Gross and Pedro Pérez, co-creative directors of Energy BBDO.