Post by account_disabled on Dec 25, 2023 23:40:03 GMT -5
Keyword cannibalization is one of the more common positioning errors that can be found on websites during an SEO audit. It significantly reduces the effects of website positioning, which can be frustrating. What is content cannibalization? Does this issue affect your site? How to deal with it? We answer these questions in our article. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is keyword cannibalization? Let's start by defining the concept of keyword cannibalization in more detail. What is this? What is it? This is one of the SEO errors that occurs when different pages on a website are targeted for the same or twin keywords. The effect is that two pages assigned to the same site compete with each other.
The phrase "cannibalization" refers to the fact that you WhatsApp Number List are contributing to the fact that you are "killing" your SEO effects yourself. To better explain what keyword cannibalization is, let's use an example. Imagine that you run an online store that sells shoes. You decide that you want to promote your website with the phrase "shoes", so you use it on all subpages. The message you're sending to Google at this point is that each of your pages is about shoes. Theoretically, there should be nothing wrong with this - it is true. The problem is that you do not provide Google with sufficiently detailed information about your offer and require the algorithm to compare your pages on its own and select the one that, in its opinion, best fits a given keyword. Instead, you should use more phrases that would better define what is on each subpage. In your case, valuable keywords could be phrases such as sneakers, hiking shoes, women's running shoes, etc. How does keyword cannibalization affect your website? To many questions related to website positioning, you may hear the answer "it depends". SEO is a complex process, which makes many issues ambiguous. However, the question of whether keyword cannibalization is bad can be answered with a firm yes. Cannibalization in SEO is a big mistake and should be avoided . Its presence can negatively impact your website in many ways.
Keyword cannibalization harms your website's visibility Keyword cannibalization means that you have too many identical or identical words used on your site. This is information for Google that not every page's content will match the keywords used. The result of such actions may be that, unable to distinguish the content from each other, Google will give higher priority to the page that is not particularly important to you. However, the page that is important to you (e.g. in terms of conversions) will drop significantly in the SERP ranking. Moreover, it may also happen that Google will lower the ranking of all pages that share the same keywords. Do you want to improve the quality of your website? INVEST IN POSITIONING Keyword cannibalization reduces your site's authority A big problem generated by cannibalization is the weakening of the authority of your website. Instead of creating one page that is very strong in terms of authority, you divide the CTR power into many pages that end up being weak. This is due to the fact that you have made your websites compete with each other and have to fight for the number of views as well as position in the SERP ranking. Keyword cannibalization weakens the power of backlinks One of the most important SEO ranking factors are backlinks leading to a given website. If your site has two pages with similar content, links will need to be split between each of them.
The phrase "cannibalization" refers to the fact that you WhatsApp Number List are contributing to the fact that you are "killing" your SEO effects yourself. To better explain what keyword cannibalization is, let's use an example. Imagine that you run an online store that sells shoes. You decide that you want to promote your website with the phrase "shoes", so you use it on all subpages. The message you're sending to Google at this point is that each of your pages is about shoes. Theoretically, there should be nothing wrong with this - it is true. The problem is that you do not provide Google with sufficiently detailed information about your offer and require the algorithm to compare your pages on its own and select the one that, in its opinion, best fits a given keyword. Instead, you should use more phrases that would better define what is on each subpage. In your case, valuable keywords could be phrases such as sneakers, hiking shoes, women's running shoes, etc. How does keyword cannibalization affect your website? To many questions related to website positioning, you may hear the answer "it depends". SEO is a complex process, which makes many issues ambiguous. However, the question of whether keyword cannibalization is bad can be answered with a firm yes. Cannibalization in SEO is a big mistake and should be avoided . Its presence can negatively impact your website in many ways.
Keyword cannibalization harms your website's visibility Keyword cannibalization means that you have too many identical or identical words used on your site. This is information for Google that not every page's content will match the keywords used. The result of such actions may be that, unable to distinguish the content from each other, Google will give higher priority to the page that is not particularly important to you. However, the page that is important to you (e.g. in terms of conversions) will drop significantly in the SERP ranking. Moreover, it may also happen that Google will lower the ranking of all pages that share the same keywords. Do you want to improve the quality of your website? INVEST IN POSITIONING Keyword cannibalization reduces your site's authority A big problem generated by cannibalization is the weakening of the authority of your website. Instead of creating one page that is very strong in terms of authority, you divide the CTR power into many pages that end up being weak. This is due to the fact that you have made your websites compete with each other and have to fight for the number of views as well as position in the SERP ranking. Keyword cannibalization weakens the power of backlinks One of the most important SEO ranking factors are backlinks leading to a given website. If your site has two pages with similar content, links will need to be split between each of them.